Diagnostic Techniques For Training And Education: Strategies For Marketing And Economic Development
Diagnostic Techniques For Training And Education:
Strategies For Marketing And Economic Development
The purpose of this diagnostic-skills training model paper is to provide an overall assessment process for training and development. The interests of trainers, managers, and trainee representatives [stakeholders] are best served when all parties carefully discuss the training parameters and come to an agreement on the following crucial questions. The Diagnostic Techniques paper and Index for Training Success [ITS] address these crucial questions and offer several training strategies. This paper recommends steps to follow and provides an Index for Training Success. The Index is to be used during the planning process to assess the potential success of the learning event and to diagnose the areas in which additional efforts will achieve the most improvement. The paper also suggests a method in which the Index can be used as a summary evaluation and diagnostic tool after the event is held.
INTRODUCTION
For many in the education and training disciplines, the concept of marketing is contaminated and seems crass. It is more closely associated with hucksterism and attempts to sell unneeded products to the unwary customer. A better understanding of marketing and product development with an emphasis on identifying educational needs and the most effective method of meeting those needs is as critical for educators and trainers as it is for business professionals. The potential outcome is an improved educational and/or training event that better meets the needs of the participants and reflects well on the trainer.
The concepts presented in this article are both supplementary and complimentary to the use of a sound planning process such as that described in "The Planning Wheel: Dealing with Decisions... and the Internal and External Forces" (Murk & Walls 1999). The dynamic and interactive model is well explained in the article and can be used concurrently with the assessment tools that the Index for Training Success (ITS) contains.
The Index for Training Success is an application of classic marketing concepts to the endeavor of adult education and training. The terms associated with marketing are not used in acknowledgement of the sensibilities of the educator and to neutralize the resistance that might arise. The approach is definitely market-friendly, using bottom-up and learner-oriented techniques but tempering the conclusions with the recognition of the power base and respecting the cultures of the participants involved and the organization selected. The potential for a successful training event is enhanced.
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INTRODUCTION
For many in the education and training disciplines, the concept of marketing is contaminated and seems crass. It is more closely associated with hucksterism and attempts to sell unneeded products to the unwary customer. A better understanding of marketing and product development with an emphasis on identifying educational needs and the most effective method of meeting those needs is as critical for educators and trainers as it is for business professionals. The potential outcome is an improved educational and/or training event that better meets the needs of the participants and reflects well on the trainer.
The concepts presented in this article are both supplementary and complimentary to the use of a sound planning process such as that described in "The Planning Wheel: Dealing with Decisions... and the Internal and External Forces" (Murk & Walls 1999). The dynamic and interactive model is well explained in the article and can be used concurrently with the assessment tools that the Index for Training Success (ITS) contains.
The Index for Training Success is an application of classic marketing concepts to the endeavor of adult education and training. The terms associated with marketing are not used in acknowledgement of the sensibilities of the educator and to neutralize the resistance that might arise. The approach is definitely market-friendly, using bottom-up and learner-oriented techniques but tempering the conclusions with the recognition of the power base and respecting the cultures of the participants involved and the organization selected. The potential for a successful training event is enhanced.
Download pdf full text
